{"id":3445,"count":71,"description":"Search engine optimisation is both a technical discipline and an editorial one \u2014 and doing it well requires fluency in both dimensions. This category covers the full spectrum of organic search strategy and web marketing practice: on-page optimisation, technical SEO audits, structured data and schema markup, keyword research, content architecture, internal linking, Core Web Vitals, and the emerging challenge of Generative Engine Optimisation (GEO) in an AI-augmented search landscape. Articles draw on direct experience optimising multilingual content platforms, building SEO-aware WordPress architectures, and measuring the gap between traffic potential and actual audience behaviour. Topics also include email marketing, social distribution strategy, conversion optimisation, and the analytics tools needed to evaluate what is actually working. The underlying perspective is critical and data-driven: SEO is not about gaming algorithms but about building content and structure that genuinely serves the people searching for it.","link":"https:\/\/flaven.fr\/category\/seo-web-marketing\/","name":"SEO & Web Marketing","slug":"seo-web-marketing","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/categories\/3445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/posts?categories=3445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}