{"id":492,"date":"2009-04-25T23:27:46","date_gmt":"2009-04-25T22:27:46","guid":{"rendered":"http:\/\/flaven.fr\/?p=492"},"modified":"2013-09-27T15:31:43","modified_gmt":"2013-09-27T13:31:43","slug":"google-adsense-creer-et-gerer-des-annonces-et-des-publicites","status":"publish","type":"post","link":"https:\/\/flaven.fr\/2009\/04\/google-adsense-creer-et-gerer-des-annonces-et-des-publicites\/","title":{"rendered":"Google AdSense &#8211;  cr\u00e9er et g\u00e9rer des annonces et des publicit\u00e9s"},"content":{"rendered":"<p><!-- Google AdSense - Ensemble AdSense -  Cr\u00e9er et G\u00e9rer les annonces et les publicit\u00e9s --><br \/>\n<!--  Google, AdSense, annonces, publicit\u00e9s, audience, trafic  --><\/p>\n<p>On a vu comment dans un article pr\u00e9c\u00e8dent, on g\u00e8re l&#8217;apparence d&#8217;un &#8220;Ensemble AdSense&#8221; pour les faire correspondre autant que possible \u00e0 la charte graphique de son site. Il aurait peut-\u00eatre \u00e9t\u00e9 plus judicieux de commencer par le commencement \u00e0 savoir comment cr\u00e9er et g\u00e9rer ces groupes d&#8217;annonces et les publicit\u00e9s, c&#8217;est la finalit\u00e9 de cette article.<!--more--> Pour reprendre la terminologie exacte de Google Adsense, on va voir comment cr\u00e9er et g\u00e9rer ce que Google Adsense nomme des &#8220;Annonces illustr\u00e9es&#8221; et des &#8220;Annonces textuelles&#8221;.<br \/>\nPour savoir comment changer l&#8217;apparence des Annonces, se reporter \u00e0 l&#8217;article suivant :<\/p>\n<ul>\n<li>Palette Google AdSense &#8211; Personnaliser vos annonces &amp; publicit\u00e9s<br \/>\n\t\t<a href=\"http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/\">http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/<\/a><\/li>\n<\/ul>\n<p><strong>On va se lancer dans la cr\u00e9ation d&#8217;un ensemble &#8220;annonces textuelles&#8221;, le deuxi\u00e8me exemple sera consacr\u00e9 \u00e0 la cr\u00e9ation d&#8217;un ensemble &#8220;annonces illustr\u00e9es&#8221;. Cet ensemble va se nommer <code>HEADER TEXTE 728x90<\/code>, il s&#8217;agit d&#8217;une banni\u00e8re horizontale d&#8217;annonces textuels de la taille standard la plus grande du march\u00e9 publicitaire.<\/strong>.<\/p>\n<p><b>A la cr\u00e9ation de votre compte, il n&#8217;y a dans aucun ensemble d&#8217;annonces \u00e0 g\u00e9rer.<\/b><br \/>\nL&#8217;ensemble <code>728x90<\/code> appara\u00eetra ci-dessous au terme de la proc\u00e9dure de cr\u00e9ation de l&#8217;ensemble d&#8217;annonces.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_1_B.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h2>la cr\u00e9ation d&#8217;un ensemble &#8220;Annonces textuelles&#8221;<\/h2>\n<h4>1. Se lancer dans la cr\u00e9ation d&#8217;un ensemble d&#8217; &#8220;Annonces illustr\u00e9es&#8221; ou d&#8217; &#8220;Annonces textuelles&#8221;<\/h4>\n<p>Une fois dans votre compte Google Adsense, il vous suffit de cliquer sur le lien <code>AdSense pour les pages de contenu<\/code> pour acc\u00e9der \u00e0 la cr\u00e9ation des &#8220;Annonces illustr\u00e9es&#8221; et des &#8220;Annonces textuelles&#8221;.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_1_A.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>2. S\u00e9lectionner son &#8220;Ensemble d&#8217;annonces&#8221;, on choisit de cr\u00e9er un ensemble d&#8217;<code>Annonces textuelles uniquement<\/code><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_1.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>3. Choix du format de l&#8217;annonce<\/h4>\n<p>Les formats se r\u00e9partissent en 3 types et \u00e0 chaque type correspond un certain nombre de tailles.<\/p>\n<ul>\n<li>Format Horizontal<\/li>\n<ul>\n<li>Leaderboard 728 x 90<\/li>\n<li>Banni\u00e8re 468 x 60<\/li>\n<li>Demi-banni\u00e8re de 234 X 60<\/li>\n<\/ul>\n<li>Format Vertical<\/li>\n<ul>\n<li>Skyscraper 120 x 600<\/li>\n<li>Skycraper large 160 x 600<\/li>\n<li>Banni\u00e8re verticale 120 x 240<\/li>\n<\/ul>\n<li>Format Carr\u00e9<\/li>\n<ul>\n<li>Grand rectangle 336 x 280<\/li>\n<li>Rectangle moyen 300 x 250<\/li>\n<li>Carr\u00e9 250 x 250<\/li>\n<li>Petit carr\u00e9 200 x 200<\/li>\n<li>Petit rectangle 180 x 150<\/li>\n<li>Bouton 125 x 125<\/li>\n<\/ul>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_2.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>4. Choix des Couleurs ou de la palette<\/h4>\n<p>C&#8217;est \u00e0 cet endroit que l&#8217;on d\u00e9finit la palette. Dans notre exemple, on va s\u00e9lectionner une palette cr\u00e9\u00e9e pr\u00e9alablement nomm\u00e9e hecube.<\/p>\n<ul>\n<li>Palette Google AdSense &#8211; Personnaliser vos annonces &amp; publicit\u00e9s<br \/>\n\t\t<a href=\"http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/\">http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_4.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>5. Ins\u00e9rer des crit\u00e8res<\/h4>\n<p>Ce champ est laiss\u00e9 vide dans notre exemple.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_5.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>6. Le nom de l&#8217;ensemble <\/h4>\n<p>Vous venez de cr\u00e9er un ensemble.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_6.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>7. Obtenir le code javascript pour l&#8217;affichage<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_7.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<p>Il vous est possible de pr\u00e9visualiser le r\u00e9sultat avant une insertion d\u00e9finitive.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_3.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h2>La cr\u00e9ation d&#8217;un ensemble &#8220;Annonces illustr\u00e9es&#8221;<\/h2>\n<p>On a choisi de cr\u00e9er l&#8217;ensemble suivant <code>HEADER IMAGE 120x600<\/code> qui ets du format Vertical, Skyscraper 120 x 600.<\/p>\n<h4>L\u2019\u00e9cran de s\u00e9lection<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_8.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h4>Les \u00e9tapes sont en tout point identiques \u00e0 la cr\u00e9ation des annonces textuelles<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_9.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h2>La gestion des ensembles d&#8217;annonces<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/04\/adsense_manage_ads_G_10.jpg\" width=\"500\" height=\"265\" alt=\"Google AdSense - Ensemble AdSense -  G\u00e9rer les annonces et les publicit\u00e9s\" class=\"aligncenter\"><\/p>\n<h2>Les exemples de code<\/h2>\n<h4>Le code javascript correspondant \u00e0 <code>728x90<\/code> avec la palette <code>hecube<\/code><\/h4>\n<pre lang=\"javascript\" escaped=\"true\">\r\n\t&lt;script type=&quot;text\/javascript&quot;&gt;&lt;!--\r\n\tgoogle_ad_client = &quot;pub-XXXXXXXXXXXXXXXX&quot;;\r\n\t\/* 728x90, date de cr&eacute;ation 24\/04\/09 *\/\r\n\tgoogle_ad_slot = &quot;XXXXXXXXXX&quot;;\r\n\tgoogle_ad_width = 728;\r\n\tgoogle_ad_height = 90;\r\n\t\/\/--&gt;\r\n\t&lt;\/script&gt;\r\n\t&lt;script type=&quot;text\/javascript&quot;\r\n\tsrc=&quot;http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js&quot;&gt;\r\n\t&lt;\/script&gt;\r\n<\/pre>\n<h4>Le code javascript correspondant \u00e0 <code>120x600<\/code> avec la palette <code>hecube<\/code><\/h4>\n<pre lang=\"javascript\" escaped=\"true\">\r\n\t&lt;script type=&quot;text\/javascript&quot;&gt;&lt;!--\r\n\tgoogle_ad_client = &quot;pub-XXXXXXXXXXXXXXXX&quot;;\r\n\t\/* 120x600, date de cr&eacute;ation 24\/04\/09 *\/\r\n\tgoogle_ad_slot = &quot;XXXXXXXXXX&quot;;\r\n\tgoogle_ad_width = 120;\r\n\tgoogle_ad_height = 600;\r\n\t\/\/--&gt;\r\n\t&lt;\/script&gt;\r\n\t&lt;script type=&quot;text\/javascript&quot;\r\n\tsrc=&quot;http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js&quot;&gt;\r\n\t&lt;\/script&gt;\r\n<\/pre>\n<h2>Pour aller plus loin<\/h2>\n<ul>\n<li>Palette Google AdSense &#8211; Personnaliser vos annonces &amp; publicit\u00e9s<br \/>\n\t\t<a href=\"http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/\">http:\/\/social.hecube.net\/blog\/2009\/04\/24\/palette-google-adsense-personnaliser-vos-annonces-publicites\/<\/a><\/li>\n<li>L&#8217;inscription au compte adsense, le nouvelle eldorado publicitaire<br \/>\n\t<a href=\"https:\/\/www.google.com\/adsense\/\" target=\"_blank\">https:\/\/www.google.com\/adsense\/<\/a><\/li>\n<li>L&#8217;aide de Google Adsense<br \/>\n\t<a href=\"https:\/\/www.google.com\/adsense\/support\/\" target=\"_blank\">https:\/\/www.google.com\/adsense\/support\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>On a vu comment dans un article pr\u00e9c\u00e8dent, on g\u00e8re l&#8217;apparence d&#8217;un &#8220;Ensemble AdSense&#8221; pour les faire correspondre autant que possible \u00e0 la charte graphique&hellip; <\/p>\n<p class=\"text-center\"><a href=\"https:\/\/flaven.fr\/2009\/04\/google-adsense-creer-et-gerer-des-annonces-et-des-publicites\/\" class=\"more-link\">Continue reading &rarr; <span class=\"screen-reader-text\">Google AdSense &#8211;  cr\u00e9er et g\u00e9rer des annonces et des publicit\u00e9s<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":9564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"bf_ai_meta_description":"Cr\u00e9er et g\u00e9rer des annonces et des publicit\u00e9s avec Google AdSense. Ma\u00eetrisez les outils pour des r\u00e9sultats optimaux.","bf_ai_og_title":"Google AdSense: Cr\u00e9er et g\u00e9rer","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3445,3447,3449],"tags":[100,157,161,2214,160,162],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-web-marketing","category-technology-trends","category-tutorials-how-to","tag-adsense","tag-annonces","tag-audience","tag-google","tag-publicites","tag-trafic"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Vuhl-7W","jetpack_featured_media_url":"https:\/\/flaven.fr\/wp-content\/uploads\/2009\/05\/google_app_generic_b_2_bf.jpg","_links":{"self":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/posts\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/comments?post=492"}],"version-history":[{"count":1,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":9566,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/posts\/492\/revisions\/9566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/media\/9564"}],"wp:attachment":[{"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flaven.fr\/happy-api\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}